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Introduction of Business Locations

Global Network of Dongbu Daewoo Electronics

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America

North and Mid-South Americas are the world’s largest electronics market with fierce competition in terms of sizes of market and sales. Dongbu Daewoo Electronics established the first oversea sales corporation in New Jersey, 1983 (transferred to Daewoo Electronics), making its starting point toward development of overseas market. Currently, its production corporation in Mexico has engaged in mass production of refrigerators and washing machines. The company is operating local corporations and branches in Peru, Argentina, Brazil, and Colombia, while operating sales corporations in Mexico, Panama, and Chile including local headquarters in the Americas.

The Mid-South Americas serve as the significant market as well as the important base of competitiveness to fulfill globalization of Dongbu Daewoo Electronics. The company has established itself as one of the top 3 brands for home electronics appliances by registering the No.1 growth rate, 20% growth of sales compared to the last year. Daewoo Electronics is providing local customers with ‘Chef Mexicana’ and ‘Chef Peruano’ specialized products to cook local dishes as well as Nascar and Moai washing machines with local unique patterns designed. The local customers-oriented production and marketing is underway through communications with local customers. In the future, Daewoo Electronics plans to attack the Mid-South Americas market more efficiently through strategic partnership with local major companies of home electronics appliances.

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